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Why Ignoring Your Fleet Data Is The Wrong Decision

The amount of data generated by today’s fleet of vehicles is staggering. And yet, studies show that only a fraction of fleet managers are taking advantage of this valuable resource.

There are many reasons why fleet data is so important. It can help operators improve safety, optimize routes, and reduce fuel consumption – to name just a few.

But despite all of these benefits, many managers are still ignoring their fleet data. This is a mistake. If you’re not making use of the data generated by your fleet, you’re missing out on a major opportunity to improve your business and your bottom line.

In this article, we’ll explain why ignoring fleet data is the wrong decision – and how you can start using it to your advantage.

Better decision making

In a world where data is increasingly available and easy to collect, the ability to make decisions based on data is becoming more and more important. Data-driven decision-making (DDDM) is a process where decisions are made based on data, rather than intuition or experience.

There are many advantages to DDDM. It can help you avoid decision bias, make better use of available data, and improve the overall accuracy of your decision-making. Additionally, DDDM can help you to be more efficient as it removes the need to endlessly analyze the situation.

If you're looking to incorporate DDDM into your business, there are a few things you should keep in mind:

When you have all three of these variables working together, you have a rock-solid process that is based on reliable data that your fleet is generating in real time.


Technology has always been a powerful tool for driving ROI. By automating processes and collecting data, fleets have been able to increase efficiency and productivity while reducing costs.

Driven by technology advancements, and the ability to integrate multiple fleet management systems, the ability to dive deeper into data and generate ROI has never been more readily available.

Some of the most common ways fleets use technology to generate ROI include fuel management, maintenance programs, and monitoring driving behaviors. By leveraging these technologies, businesses can gain a deeper understanding of their fleet’s needs, optimize their cost centers, and improve safety.

You can’t improve what you don’t track

In any area of life, whether it's fitness, work, or personal relationships, you can't improve what you don't track, and fleet management is no different. This is because progress is not linear, and it's often hard to see the improvements you're making on a day-to-day basis.

But when you track your progress, you can see the patterns and the progress you're making over time. This allows you to course correct when you need to and to keep getting better.

Start by measuring a few key performance indicators(KPIs). As we mentioned earlier, some of the most common indicators are fuel consumption, driver behaviors, and vehicle maintenance.

Resist the temptation to try and track anything and everything all at once. Get your process established and grow systematically. Those that dive head-first into data can easily become overwhelmed.

As your fleet’s needs grow, incorporate additional technology pieces that seamlessly integrate with your fleet management tool. The Geotab Marketplace is a great option for those already using GoDevices.

Data you can trust

Data can both be an amazing tool, as well as a frustrating web if you aren’t careful. Trust is the differentiating factor for most fleet managers. If you trust that your data is accurate and reliable, you will be more confident in your decision-making process.

We know that each decision that you make for your fleet is critical. That is why we are very selective when it comes to selecting our technology partners. From telematics with Geotab, to dash cameras with Surfsight, you can rely on our team to help you integrate reliable data that you can trust. Connect with our team to schedule a demo and learn more about our suite of fleet technology partners.

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